Course – Personal Branding Workshop | Seminar | Training Course
Reputation Management for Leaders, Executives & Influencers
Course Duration 1 Day
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
With our Personal Branding course your participants will be able to share their vision and passions with others in your company. Utilise this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.
Course Objectives | Personal Branding Course
At the end of the course participants will be able to:
- Define your image.
- Control your image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.
Course Outline | Personal Branding
Module #01 Getting Started
Module #02 Defining Yourself (I)
- If You Don’t, They Will
- Brand Mantra
- Be Real
- SWOT Analysis
Module #03 Defining Yourself (II)
- Pillars
- Passions
- Define Your Strengths
- The Three Cs
Module #04 Controlling and Developing Your Image
- Clear and Defined
- Consistent Image
- It Takes a Commitment
- Live It Every Day
Module #05 Personal and Professional Influences
- Corporate and Personal Integration
- They Will Influence Each Other
- Be a Professional
- Build Rapport
Module #06 Sharpening Your Brand
- Bogging
- Authenticity Is Key
- Transparency
- Networking
Module #07 Appearance Matters
- First Impressions
- Rise Out of the Crowd
- True Reflection
- Dress for Success
Module #08 Social Media (I)
- Needs Constant Monitoring
- Security
- Have an Objective
- Promote
Module #09 Social Media (II)
- It’s a Tool
- Content is King
- Connection is Queen
- Have a Gimmick
- Manage Your Mentions
Module #10 Brand Management During a Crisis
- Caught in a Bad Spot?
- Never Burn a Bridge
- Information
- Monitor and Respond
Module #11 Branding Personality Traits
- Identify Your Unique Values
- Be Bold
- Think Outside the Box
- Fail.Learn.Repeat
Module #12 Wrapping Up
- Summary
- Your Next Steps
^ courtesy reminder the number of modules that can be covered in a 1/2 program is limited. We’ll work with you to select the most relevant modules for a 1/2 day program in response to the client’s priorities for the participant
Method of Delivery: Personal Branding Course
All professional development relating to this course content is delivered by Tarran Deane Education and her team of subject-matter experts, trainers, consultants, executive coaches and professional speakers and may occur as:
- Public Seminar – Full or Part Course
- eCourse | Virtual Learning | Webinar
- Onsite Face to Face as a Full Day or 1/2 Day Course at your place of business
- Roadshow or Showcase
- Conference or Convention Breakout | Workshop by Tarran Deane
- Conference or Keynote | High level introduction to topic only by Tarran Deane
Please confirm your preferred method at the time of enquiry, prior to booking.
Location of Delivery: Gold Coast | Brisbane | Sydney | Melbourne | Auckland and on Request
Ask us about presenting this professional development on location at your venue, an upcoming conference, or enquire about our online self-paced learning options for you, your participants and staff.
This program may also be delivered by us in public and private seminars, tele-seminars, webinars and eCourse formats
Who is This Training For:
Executives, Entrepreneurs, Experts, Established Teams, Sales Teams, Emerging Leaders, Graduates, Students
Mergers and acquisitions, significant change, shift in strategic direction, return to work, graduates, government initiatives, volunteers
How to Book Your Training Day | Course Name – Personal Branding Course
As a starting point we typically allocate Tuesdays on a weekly basis for the running of our full or 1/2 day training and professional development workshops. To confirm our availability to work with you and your team on Tuesdays or at other times, be sure to contact Tarran, Karen, or Charlotte via email or call the number below:
Contact Details: Course
Email: info@tarrandeane.com
Phone: +61 417 654305
or Scroll down to CLICK on the green “Book a 30 Minute Discovery” button below to schedule a call!
A Recent Case Study

Case Study: 86 people, 18-30 years, listing 132 fears about communication. Many of their key concerns were centred on self-confidence, wanting the approval of others, loyalty technique and skill. Feedback Tarran received: “I am stunned at how you had everyone up and involved! By far the best workshop I have done in my 7 years of coming to this event and to see the change in that young man – from quiet and self-conscious, to standing at the front of the room with the microphone… wow. Simply life changing for him!’ said Nathan.