Ever Wondered How Tarran Got Started in Coaching? Find Out in This Article Written for Coaching Life Magazine
Tarran Deane must be doing a lot right, when the Publisher of Australia’s Coaching Life Magazine, Stewart Fleming, asked her to write the go-to-piece on Designing Your Coaching Practice.
Read Tarran’s article here:
You’ve got the latest iPhone and the bright shiny iPad, the funky shirt and polished shoes, the runs on the board in your industry and you’re ready to take on the world!
Whether you’re new to the coaching profession or taking a fresh new look, check out my FIVE key questions to stay at the top of your executive coaching profession and I’ll even share some bonus resources[1] and links
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Are You Clear on What Makes YOU Tick?
The skills that got you the job, or brought to you to this point in your career, won’t be enough to sustain you into the future. You’ll be questioned, challenged, pressured and out manoeuvred on more than one occasion. Change will come at you rapid fire and with more and more employees leaving the workforce to become small business owners, you and I need to be extra clear on why we do what we do and how we’re going to do it!
Start with these:
- What are your values? What are your strengths. Once reaffirmed, use them as the foundation for your business decisions.
- Consider at least 10 objections you think potential clients will have about working with you. Address them, write them down, and make a note to develop your FAQ page
- Who do you picture yourself working with? More than a marketing avatar and the problems you’ll help solve, unpack the positive and negative behaviours you imagine these people will demonstrate while you’re working together. This exercise helps you to build stronger professional boundaries and equip you to negotiate better and say NO, when it’s appropriate. Not everyone who wants to work with you should
- Is coaching really for you? Am you cut out for this? What do you have to offer? What accreditation or qualifications do you need?
- Examine your ideal working hours in light of what it’s really going to take to grow your business and serve your ideal client. That 4 hour working week? For me? Hang on while I stop laughing and pick myself up off the ground. If building from scratch, be realistic. This baby is going to take some time unless you’re [2]Canva. Then you can employ a team, get Guy Kawasaki[3] on board and leverage like crazy only because your product and service is like, amazing!
WHY DID YOU BECOME A COACH TARRAN
I was inspired to become a coach through my first client Antonia, and my own past coach Phil Daly from [4]Pinnacle Business Solutions in northern NSW. In 2008-2009 Phil gave me achieve incredible perspective while I was in my role as senior executive contributing to the c-suite team of a $55million company and it was here I experienced personally the very real difference a coach can make in complex environments.
Antonia, walked across the room at the end of a speaking event I’d presented at in Brisbane 5 years ago. Neither of us knew at the time her simple question, “How can I work with you one on one?” would lead me to expanding our suite of services to include executive coaching and represent close to 45% of our company revenue stream by June 30 2015.
BONUS TIPS
Find out who’s doing what you aspire to be doing and sit at their feet, humbly learn and soak it up – their knowledge, the way they execute and engage with their markets. Often more is ‘caught’ rather than taught’. It’s called ‘impartation’. If it’s virtual learning… pace yourself. Its easy to regard the internet, and professional development generally, as a buffet and over eat. Pace yourself. Learn, process, implement, review, consolidate before racing out to do every course. Bring in the revenue this is not a hobby.
If it’s face to face be prepared to PAY for it.
Examine your own relationship with money too. Check out Roger Hamilton’s Wealth Dynamics [5]
- What are the tools you have to work with, and how do you stay ahead of the pack with your knowledge of emerging trends and technologies?
Time to do an inventory! Take a look at those devices you’ve got in your hot little hand’s your iPad smart phone your laptop your desktop and consider what are the apps that you have on their are they serving you is it just more white noise. How are the tools that you currently have going to help you serve your future, and current clients?
I knew I didn’t want to become a slave to followup notes and activities. I’d learnt how to be effective in meetings during my Executive roles and took action there and then, before leaving a room. As an entrepreneur I have the same focus. Deliver great value there and then, before distraction gets in the way.
BONUS TIPS
Want to know my favourite iPad app? A professional speaker colleague Mags Bell, herself a coach, shared this with me 3 years ago. I Love it. It’s called NoteShelf. The Pro version costs around $10 from the app store. I can use a stylus or keypad. I can email a single page or the whole coaching journal to my client. I can insert files, photos or draw models to highlight points.
Check out the Apps on my iPhone Home Screen today. It literally is my mobile office. You might find one you like!
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What is your strategic framework for success?
If you’ve elected to embark on Coaching as a Business through franchising, you’ll have a model to follow. But what if you don’t? What if you’re a pioneer, a renegade, an Innovator and you’re leading the charge?
You might want to sit down with your life or business partner, a mentor or your financial advisor and answer some of these questions:
- Have you considered exactly what success looks like to you?
- Have you conducted market research?
- What financial constraints will you be operating under?
- Exactly how does your business structure look? Are you working for someone else and sub contracting? How long will it go on for?
- What is your rainy day fallback?
- What financial platforms will you be using to manage your business?
- What risks exist for you in your business, in the niche that you’re planning to operating in?
- Who are your potential strategic partners? Who are your Marketplace Hero’s in This Coaching Industry?
- Just where are you going with this thing and what is this going to really look like?
My husband is an Advanced Care Paramedic. A day in the office can be pretty rough for him and his colleagues. I knew at Corporate Cinderella[6] combining structure with flexibility was a priority for me so we could go play, while honouring my Speaking | Coaching | Consulting schedule.
Everyday of the week is themed and each day, 2 hours is focused on one of my core seven, whether I’m at home or abroad. It’s reflected in my social media posting and conversations, so everything is ‘on purpose’.
WHAT DID I DO FIRST?
I leveraged opportunity, refined my process and continued my professional development in this space, sat at the feet of some terrific Group Mastermind | Coaching Leaders. People like Dale Beaumont of Business Blueprint [7] and his community including, Taki Moore[8], James Schramko[9], Greg Cassar[10], and [11]Chris Ducker.
BONUS TIPS
Investigate whether 1:1 Coaching or 1: Many (Group Coaching) is your thing. Both have benefits including speed of change, active participation, peer support, sustainable community, revenue forecasting. There is a buzz in the marketplace with Group Coaching and Mastermind Models, for increasing leverage. Consider joint ventures or strategic alliances in this space, or you’ll be putting in a ton of energy by yourself!
Consider how you can schedule each day of your week so you can stay in your groove and not be blindsided by pressing distractions – or people that drop in to your home office.
- How would you describe the culture and experience you would like your clients and strategic partners to have as a result of working with you?
From the team you create – internal and external – to the clients you bring on board and the suppliers you engage. As you consider each of these questions you’ll be in a stronger position to determine the experience you want your clients to have when they work with you.
Becoming part of a community that feeds you, and one where you can serve, has brought me enormous joy, perspective and referrals. I’ve been volunteering at Professional Speakers Australia since 2009 when I left my Executive Role. They are my tribe. As an Entrepreneur who Speaks, Coaches and Consults, this group has helped shaped my success.
Your brand experience is the sum of all the little things… quality of products, beauty of design, the written word, the issued accounts, your followups and promises kept. We can’t do everything or be everything to everyone. Just do what you can, be aware of perceptions, and embrace continuous improvement without becoming a slave to it.
It’s all about building your business with the end in mind.
BONUS TIP
Identify your preferred industry niche. Consider three providers – small, medium and large. Map your current budget and resources against the most relevant one. Now what lessons can you learn and apply for your business in the customer service experience you can deliver. Zappos and Google are inspiring, but you may not have their budget.
- What’s your communication strategy for liaising with your market, staying connected with opportunity and audiences? As a coach will you be using other methods to reach your prospects and current and past clients?
There are so many options that comes to mind relationships or client management tools to those that are building a database or currently have one, You’re going to want to make sure that you are sincerely committed to building relationship with the people in your world.
The number one rule: never spam people.
The number two rule: don’t hoard business cards.
Make it three rules: Pause and spend time with people.
The United Nations Director General for the Office of Outer Space Affairs, a revered Malaysian Moslem woman said to me, “You have given me hope for the future.” All through listening and gentle conversation.
Let people you generally care for them.
Here are a few suggestions to help you build your communication strategy:
- Speak Up – do a professional speaking course with members of Professional Speakers Australia and begin sharing your message through your website with video’s and podcasts
- Utilise an email autoresponder program to execute on your good intentions: Active campaign, Constant contact, Infusionsoft, Ontraport, MailChimp, LinkedIn Sales Navigator
- Access Hootsuite or Buffer and schedule your social media content a month in advance for a specific time of day. This will leave plenty of space on the clock for you to add spontaneous posts and contribute to discussions in Groups on LinkedIn or Facebook.
“If content was King, then Connection is now Queen” Serve People. Implement Boundaries. Value Your Expertise. And work it Baby!
About the Author:
Tarran Deane is a Ducati riding, Mum and stepMum and CEO of Leadership Transformation Company “Corporate Cinderella”. An Innovative Business Award Recipient, Tarran is also President of Professional Speakers Australia – QLD NT and serves as a Non-Executive Director of Newlife Care. With more than 24, 697 audience members and 43,000 hours in leadership Tarran works with Executives from Mining, Academia, Churches, Health, Government, Aged Care, Disability and Accounting. Connect with Tarran at www.tarrandeane.com
[1] Declaration: Tarran loves the resources she mentions here and does so from using the resources herself. Tarran is independent and receives NO affiliate commissions or financial benefit when you click on any of the links mentioned.
[2] Click here to view www.canva.com
[3] Click here to view http://www.guykawasaki.com
[4] Click here to view www.pinnaclebusiness.com.au
[5] Click here to view Roger Hamilton’s www.wealthdynamics.com
[6] Click here to view Tarran’s site www.corporatecinderella.com.au | www.tarrandeane.com
[7] Click here to view Dale’s site www.businessblueprint.com
[8] Click here to view Taki’s site www.coachmarketingmachine.com
[9] Click here to view James’ site www.superfastbusiness.com
[10] Click here to view Greg’s site www.collective.com.au
[11] Click here to view Chris’ site www.chrisducker.com